INFO
Client: HIRSCH Jewellery

DATE COMPLETED
Spring/Summer 2015

DESIGN BRIEF
Vitrine consoles and shop counter for jewellery display, complete integrated lighting.

Our assignment for the new brand “HIRSCH Jewellery” was to create shop furnishings for showcasing jewellery in a strict shop space of less than ten square meters, located in a modern townhouse on a vibrant and blended commercial street in Aarhus.

HIRSCH is to introduce a new jewellery collection including uncut, rough and multi-coloured diamonds presented in materials such as oxidized iron, carbon fibre, silver, white gold and gold.

So the exhilarating task was to create furniture to exhibit such small charismatic commodities like diamonds in jewellery. It has been the perfect match. As HIRSCH, similar to EHLERS & VISBY, uses both classical materials and unusual textures alongside fine craftsmanship. It has been a pleasure working together to develop a unique identity and distinctive contemporary design that enhances Hirsch`s vision and speaks to the customers imagination.

As recycling is a signature for Ehlers & Visby´s work, we give preciousness to our scraps of the past by lighting moulded glass in a bronze frame to grab both attention and a luxury wow factor. A form that tells a new contrasting story, far from the traditional bracelet on a bed of velvet.

Moreover, it has been very important to us to develop excellent lighting with the right luminosity and colour reproduction to catch the grandeur of the brilliance in diamonds and metals.

FEATURED CONTRIBUTORS
Decorative Painter: Jytte Højbro Rasmussen. Silver Plating and Faux Painting on the “Silver on iron”- console and counter.
“Glaspusteriet Bülow Duus". Glasswork cast in metal frames.
Engineering consultant: Musalk v. Asbjørn Holland Christensen. Construction of vitrines and development of LED spotlights.